Why does business love to hit you with small monthly re-occurring payments?
Because they fly under our financial radar! Those small monthly charges don’t seem like much, just $9.99 a month, or $4.99 a month. You see the amount on your statement, but hey it’s just $5, or its just $10 right.
They know you talk yourself into ignoring it for one more month. You have to sit on hold and wade through customer service to cancel. So month after month it chips away and you don’t even know it.
If that same company were to suddenly hit you with a $120 charge I bet you would take notice, and pick up the phone, right? That is exactly what they are doing… just not all at once, month after month. I don’t have to tell you want 9.99 x 12 equals.
Anytime I see a monthly fee for anything I always multiple it by 12 in my head and tell myself that is the real cost. If I had to pay that all up front right now, there is now way I’d add that protection plan to my cell phone bill.